Types of Activism

A clenched fist in the trans flag colours on a grungy purple background with the rebel wrath logo in the bottom right corner

Boycott

A boycott is a type of activism where activists withdraw from commercial or social relations with a country, organization, or person as a punishment or protest. It is most commonly used against corporations at present, although many individuals in countries outside of the US now (February 2025) are boycotting all US goods.

Boycotts have a long historical presence. In the UK, in 1791, after Parliament refused to abolish slavery, thousands of pamphlets were produced urging a boycott of slave-produced sugar. Sales of sugar dropped almost 50%, whilst sales of Indian sugar, which did not involve slave labour, increased ten times. Shops began selling sugar “guaranteed to have been produced by free men.” The slave trade was finally abolished in 1807.

Boycotts are usually coordinated, as in the Alabama bus boycott, which began after Rosa Parks refused to move seats. The company lost up to 40,000 fares per day as Black people walked, car shared, and used Black-owned taxis to avoid the buses.

Sometimes they aren’t coordinated. No one seems to be organising a boycott of Tesla, yet sales dropped 60% in Germany and 63% in France in January 2025. Sales of electric cars rose 21% in the UK during this time, but Tesla sales dropped 8%. China, which has more than 1/3 of all Tesla sales worldwide, dropped 11.5%. There was no organising this boycott, but EV buyers are more likely to be progressive centrists or politically left wing, and Elon Musk is right wing, did a Nazi salute, and addressed far right parties in Germany.

Petitions

A petition is a formal written request, typically one signed by many people, appealing to authority in respect of a particular cause. Petitions can be a type of activism, particularly when they show widespread agreement with an activist’s cause.

The worth of petitions isn’t just in their ability to change things, which they mostly don’t. They advance a cause by raising awareness and signaling public opinion, show the media that a story is worth considering, help organisations gain supporters, and are an accessible way for people to get involved with activism.

Petitions work best if:

  • they are specific
  • they are measurable
  • they are achievable
  • they are realistic
  • they are targeted
  • e.g. a petition to end sexism is vague, but a petition that targets a specific symptom of a sexist society, like the tampon tax, is more likely to work
  • they are combined with other protest methods

Letter Writing

Social Media activism

Social media activism is a type of activism that has a bad reputation. It is seen by many as virtue signalling, with people sharing and doing nothing else to help. If all they do is share, they are still doing more than the people who do nothing except complaining about it.

Social media activism is fantastic at raising awareness and gives voice to many who were voiceless before. The Arab Spring was a pro-democracy protest that started in Tunisia in 2010 and used Facebook and Twitter to spread across the Middle East and raise awareness worldwide. When 17-year-old Darnella Frazier uploaded the video of the arrest and murder of George Floyd, it sparked mass outrage and led to protests against systemic racism worldwide. It gives marginalised communities the chance to be heard, and democratises access to information.

Those examples were people who used social media almost as a side effect. A more targeted campaign would be that of activist Tamara Burke who began the #MeToo movement. When Alyssa Milano picked it up, it went viral.

There are huge issues with social media activism, such as the Digital Divide. This refers to the many people who don’t have access to social media: many people in the world are still voiceless. Another issue is the glut of misinformation; often there are entire campaigns of misinformation, usually from the far right. There is also the issue of virtue signalling or slacktivism. Virtue signalling is prominent with companies such as Netflix, which shared tweets tagged #BLM without addressing racism within their own corporation. Slacktivism can be less of an issue – person A doing nothing more than sharing a cause doesn’t harm the cause, and Person B (who only learned because of Person A sharing) would not have gotten involved with the cause if they hadn’t known it existed. However, sometimes it can be harmful, such as when many accounts participated in Black Out Tuesday, and drowned out important messages about the movement.

Social media activism can be criticised in many ways, but it can also be amazingly useful. As with all the types of activism presented so far, what matters is how it is used, and that it is not the only method to be employed. It is by far the easiest form of activism, but it also attracts the most direct attacks.

Voting

Many people do not see voting as a form of activism, but it can be. We defined the steps of becoming an activist as:

  • see that something is unjust
  • believe it should be changed
  • take action to affect change

The action you take to affect change can be voting. Some people vote for the same political party every time, regardless of what the party promises. Some people vote for the parties their parents voted for, as if there is a lineage to hold to. If you vote for the party that puts in its manifesto they will change the thing you believe unjust, that’s activism.

Marches

A protest March is a type of activism where people walk, usually to a certain location, and often whilst making noise and/or waving signs. Some of these marches are an afternoon event, and some, like Gandhi’s salt march in 1930, last 23 days, cover 240 miles, and end up with more than 60,000 people incarcerated.

It can be difficult to find protests in your area, as the media often don’t mention them until after they happen; however, they can be found on social media. Often they occur on notable dates, such as Trans Awareness Day, or after tragic events, such as the murder of Brianna Ghey. Search for keywords relating to the event, for example after Brianna’s murder, there were vigils held in cities throughout the UK. If you make friends at marches, they may be able to tell you of other events.

Organising a march is difficult, and there is a lot you must be aware of. This changes depending on the laws of the country you are in – for example, in the UK, police must be notified of a march six days before it occurs.

Often a march will end in a rally.

Rallies

A protest rally is a gathering in a specific area to listen to speakers. They often come at the end of a protest march, and can include musicians with the speakers.

Sit-ins and die-ins

Sit-ins are a type of activism that involves demonstrators sitting in a place open to the public and refusing to leave. It is a nonviolent form of occupation and protest. Die-ins are similar, but with protesters pretending to be dead.

Sit-ins and die-ins are as easy to join as marches and allies, but difficult to organise, and require more than one participant to really be seen as a protest.

In Japan, bus drivers went on strike but continued to operate their buses. They didn’t want passengers to be inconvenienced, but they wanted their employers to feel the strike, so they simply never charged any passenger whilst the strike lasted. It also had the affect of keeping the public on the driver’s side. Sometimes the striking workers can be the target of blame and anger instead of their employers who have given them reason to strike.

Whilst anyone can walkout at any time, it does require a few participants or an employer will assume you have quit. Strikes are organised through unions, and it is recommended you join one even if you aren’t currently wanting to strike.

Vigils can be a type of activism, although the practice originated from a religious observance of night watches that still continues, so it’s more appropriate to say some, but not all, vigils are a type of activism.

Vigils are always held outside, at night, and are most common after someone has died. For example, vigils were held across the UK after the murder of Brianna Ghey. Although vigils are always a form of memorial, they do not need to be linked to a specific person. A gender-based violence vigil could be held in memory of all those who lost their lives due to gender-based violence.

Craftivism

Craftivism is a type of activism that is centred on practices of craft. The term was coined in 2003 by Betsy Greer, who has said “craftivism is a way of looking at life where voicing opinions through creativity makes your voice stronger, your compassion deeper, and your quest for justice more infinite.”

Although craftivism is a new term, craft has been associated with subversion throughout history. Long considered “women’s work” craft has a deep association with feminism. It’s DIY nature also gives it a natural anti-capitalism fit. It also tends to be more sustainable, giving it an environmental leaning.

Craftivism protest models can include knit-ins (sit-ins with knitting) and other crafts. It has come under fire for lacking in intersectionality and is often seen as embodying white, liberal feminism and having events attended only by white cisgender women.

Graffitivism

Graffitivism is a type of activism that we may have named here at Rebel Wrath. An online search returned zero results for graffitivism, and “graffiti activism” returned results for Street Art Activism. This is difficult to understand as it is such an obvious term and we can’t imagine no one has used it before, but there you go.

Graffitvism is a type of activism that uses graffiti to protest and raise awareness. Graffiti is a form of uncommissioned and unsanctioned writings or drawings made on a wall within public view. The use of graffiti as a form of protest dates back to the Roman Empire, giving yet another ancient form of activism. As long as there has been people, there have been protests.

Street art is considered democratic because it bypasses establishment gatekeepers such as the media to get a message in direct view of a wide audience. Graffitivism often tackles issues such as inequality, discrimination, environmental concerns, war, and corruption.

It’s not often seen as a criticism of capitalism. Banksy, one of the most well-known and influential graffitivist’s working today, has had pieces auctioned for as much as £18.6 million.

Graffitivism has low barriers to entry: all you really need is spray paint and a wall. Many graffitivists also use stencils as it makes placing the art much faster. Although some skill is assumed, in truth, you don’t need anything more than willingness, space, and spray paint.

Activist Art

Art has been used as a form of activism for centuries. Michelangelo’s David was a form of protest art, as was the graffitivism used in ancient Rome and Egypt. There was protest art in the French revolution. But art is more than just images – there have been protest songs, such as the 1795 “Rights of Women,” written by a lady and set to the tune of God Save the King.

Art is one of the most difficult ways to protest. The barriers to entry, especially now with the ease of e-publishing, are low, but the skill to pull it off requires decades of work. If you have no experience or skill in art, it’s recommended you use any of the other methods of protesting.

Culture Jamming

Culture jamming is a type of activism that seeks to disrupt or subvert media culture and its mainstream cultural institutions, including advertising. It uses the rhetoric of mainstream culture to critique the institutions that make the culture, such as changing corporate logos and incorporates social hacking, billboard hacking, meme hacking, and subvertising.

Getting into culture jamming can be as free as using GIMP or another free photomanipulation software to alter a logo then release it online, or as expensive as hiring a billboard. It does take some amount of skill to make it look good.

Mutual Aid

Mutual Aid is the process of soliciting or giving donations to help people survive. This can be organised through sites such as Just Giving, or simply through Paypal, Ko-fi, or, in the US, Venmo. Although many don’t see Mutual Aid as a type of activism, it is difficult to campaign against something like poverty whilst simultaneously ignoring people facing homelessness, starvation, or death from poverty.

What comes next?

After the activism comes… more work. You can’t just campaign for change and then have change happen. We’re unlikely to tear down an established system – even revolution ends in a similar system with different management. The key to real change is reform, and to have reform you need a solid understanding of how the system works.

No generalisations. A lot of racists voted for Brexit, but not all Brexit voters are racists. A lot of fascists voted for Trump, but not all Trump voters are fascists. Common ground must be sought and lies dispelled.

Research has shown that protests have a discernible pattern. First, people get angry. Second, they protest. The third stage has two options: either the protest is crushed or reformers in power positions realise the people have a point, and seek to negotiate meaningful change.

By understanding the system you are protesting in, you can more easily identify potential allies. The slavery abolition campaigners, the suffragettes, and the US civil rights campaigners understood the system, and after their protests proved they had numbers on their side, after reformers in state realised they had a point, they negotiated their victories.